Hello! I'm Tracy
I’m a strategic sales leader and certified coach who thrives at the intersection of people, performance, and organizational growth. For over two decades, I’ve built and led high-performing teams across enterprise technology, public sector, and global organizations, always with a calm, collaborative, and human-first approach. I’m known for simplifying complexity, aligning stakeholders, and helping people and organizations achieve meaningful, measurable progress.
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EXPERIENCE
2024-Current
BetterUp
Regional Vice President
After being heavily recruited to BetterUp, I lead the State and Local Government sales organization, building and developing a team of Senior Account Executives while shaping market strategy for the Human Transformation Platform. I partner closely with Cloud, Consulting, Product, Customer Success, and Marketing to ensure alignment, successful delivery, and meaningful customer outcomes. Within my first three quarters, I increased State and Local revenue by 25% YoY, built the team from the ground up, and designed a repeatable GTM playbook that elevated pipeline and conversion efficiency. I also drove adoption of value-based selling, strengthened executive conversations, and maintained clarity, engagement, and performance during company-wide restructuring.
July 2023-October 2024
Regional Sales Manager
Oracle
At Oracle, I led a team of 8 Senior Account Executives serving State and Local Government, driving market strategy and multi-solution cloud adoption across ERP, HCM, Planning & Budgeting, CX, and Analytics. I partnered cross-functionally with Consulting, Product, Cloud, and Customer teams to ensure alignment, deal strategy, and successful delivery. During my tenure, I improved team attainment to 154% pipeline growth, achieved 105% of quota within the first two months of FY24, and enabled 50% of the team to exceed quota. I also implemented a standardized deal review and value-mapping framework that accelerated deal cycles, increased forecast accuracy, and strengthened collaboration with Deloitte, Accenture, EY, and KPMG to expand executive influence. I was awarded Leader of the Year for 2024.
December 2019-July 2023
Director of Sales
Pegasystems
At Pegasystems, I led a team of Senior Account Executives serving State Government, driving market strategy and positioning Pega’s Platform, Licensing, and Case Management solutions around modernization priorities. I partnered closely with Product, Delivery, Consulting, and Customer teams to strengthen qualification rigor, deal strategy, and long-term solution health. Under my leadership, the team achieved 191% in FY21 and 127% of quota in FY22 (achieving Medallion Status both years), over 50% of AEs exceeded their goals, and I guided them through Rule of 40 restructuring while maintaining clarity, stability, and performance. I also served on Governor Shapiro’s Transition Committee and mentored emerging women in tech.
October 2018-December 2019
Workday
Senior Account Executive
At Workday, I led strategic sales cycles for Cloud ERP, HCM, and Analytics solutions across major State and Local Government organizations including New York City, Massachusetts, Pennsylvania, Michigan, and Illinois. I built trusted advisory relationships with CIOs, CHROs, Budget Directors, and Procurement leaders to guide modernization roadmaps and multi-year technology transformation initiatives. I helped shape the Go-To-Market strategy for the public sector by mentoring newer AEs, sharing competitive insights, and strengthening statewide account approaches. My performance and market expertise led to my recruitment by Pegasystems for my consultative leadership, domain depth, and ability to advance complex enterprise deals.
February 2016-October 2018
Senior Account Executive
Kronos
At Kronos, I drove market strategy and new customer acquisition for SaaS Human Capital Management, Workforce Management, and Public Safety cloud solutions across State and Local Government, Education, and Non-Profit organizations. I consistently delivered strong performance, achieving 90%–128% of quota while expanding adoption across multi-state territories. I developed and launched a micro-vertical strategy for the Education sector that generated new pipeline and led to my promotion to lead the Education team. I also influenced product and marketing roadmaps by bringing field insights to leadership and built strong C-Suite relationships that advanced long-term modernization initiatives
April 2014-August 2015
Sales Manager, Enterprise
Monster Worldwide
At Monster Worldwide, I led enterprise account growth for Fortune 500 organizations by aligning workforce technology, recruiting solutions, and digital talent acquisition strategies with long-term business goals. I oversaw a team of Global Account Executives and directed complex, multi-year engagements focused on CRM, ATS integrations, talent intelligence, and digital media campaigns. I achieved 138% of quota, closed $3.4M in 2014, and was one of only six leaders to earn President’s Club for exceeding quota all four quarters. I also served on the Company Advisory Board, introduced a consultative sales methodology, and strengthened collaboration across product, implementation, and marketing to expand customer value and influence go-to-market direction
August 2011-April 2014
Detroit DMCVB
Manager of National Sales
At the Detroit Metro Convention & Visitors Bureau, I led economic development and business attraction initiatives during a pivotal stage of the city’s revitalization. I built high-impact relationships across national associations, corporations, film production, and civic organizations to bring major conventions, events, and corporate relocations to Detroit. My strategies generated $4M–$40M in direct economic impact per event and increased the sales pipeline by 40% through integrated marketing and stakeholder outreach campaigns. I also served as a primary spokesperson for the city, collaborating with media, business leaders, and local government to elevate Detroit’s brand narrative and drive measurable economic growth
January 2000-August 2011
Manager of National Sales
Marriott International
At Marriott, I led a global sales team of 19 responsible for managing enterprise agreements with Corporate, Government, Association, and Film Industry clients across all 13 brands worldwide. I consistently exceeded revenue goals by 120% annually, ranked in the top 3% of sales leaders globally, and earned Chairman’s Circle for nine consecutive years. I designed and implemented a business evaluation and sales training program that was adopted across multiple markets and increased close rates by 20% for participating teams. I also directed full P&L ownership, talent development, and operational efficiency improvements that elevated team performance, retention, and multi-market expansion
EDUCATION
1995-1999
University
The Ohio State Univeristy
Completed 3.5 years of study in Communications at The Ohio State University before returning home to care for my father during a serious illness. My time at OSU built the foundation for my communication, leadership, and relationship-building strengths, which have shaped my entire career.
1994-1995
Henry Ford Community College
Tracy began her academic journey at Henry Ford Community College, where she excelled in psychology and mathematics. After her first year, her strong performance and ambition led her to transfer to The Ohio State University to continue her studies
College
1990-1994
High School
HIGH SCHOOL
Tracy's high school education instilled in her a passion for learning and personal development. She actively participated in various extracurricular activities including the Business club and Soccer Team
Referrals and References
Let’s talk
Tracy reported directly to Amir in 2021-2023
Tracy reported directly to Rob in 2019, 2024-2025
Tracy worked closely with Lynn in Public Sector Team cross functionally
David reported directly to Tracy from 2021- Nov 2025
Adam reported directly to Tracy from 2023-Nov 2025
Tracy worked closely with Alex cross functionally from 2019-2023
SKILLS
Strategic Planning
Leadership Development
Transformation and Change Enablement
Business Strategy
Revenue Growth
Certified Strengths Exec Coach
Gallup Strength Certified Coach
I became a Gallup Certified Strengths Coach because I’ve always believed people do their best work when they truly understand what makes them uniquely powerful. After leading teams for more than two decades, I saw firsthand how strengths-based development transforms confidence, collaboration, and performance. Coaching individuals and teams allows me to help others grow in the same meaningful way that has shaped my own leadership journey
Value Selling Certified
I earned my Value Selling certification to elevate the quality of executive conversations and ensure every engagement is tied to measurable business outcomes. This framework has strengthened my teams’ ability to lead with insight, differentiate in competitive environments, and drive customer clarity and confidence throughout the decision process
EXPERTISE
Strategic Leadership
Tracy's expertise in strategic leadership encompasses bringing clarity, structure, and calm to complex environments, enabling teams and organizations to move forward with confidence and alignment. My strength lies in simplifying decision-making, elevating talent, and building cross-functional collaboration that unlocks meaningful, measurable outcomes. She bring a blend of strategic thinking, empathy, and consistent execution that helps organizations grow, adapt, and perform at their highest potential
Operational Excellence
She excels at creating operational clarity and consistency, building the structures, processes, and rhythms that enable teams to perform at a high level. Whether designing repeatable GTM frameworks, improving forecast accuracy, or aligning cross-functional teams, she focuses on making execution simple, efficient, and scalable. She bring a disciplined, standards-driven approach that elevates performance while keeping teams engaged, accountable, and moving in the same direction
People & Culture Development
She creates people-first cultures where individuals feel supported, empowered, and equipped to perform at their highest potential. Through strengths-based coaching, clear communication, and empathetic leadership, I help teams grow in confidence, collaboration, and capability. She's known for building trust quickly, elevating emerging leaders, and shaping environments where people thrive and organizations achieve meaningful, sustainable performance